Real estate syndication investing can be an exciting way to build wealth and achieve financial freedom. However, many investors struggle with finding the time required to be successful.

Taylor Loht, a real estate entrepreneur and host of The Passive Wealth Strategy Show, went from a struggling W-2 employee who dreamed of owning large apartment buildings to being a part of over $50 million of apartment and self-storage investments.

From The Intelligent Investor to Apartment Investing Syndications

After landing his first “big boy job,” Taylor started reading investing books like The Intelligent Investor by Benjamin Graham to learn about stocks and bonds. But over time, he realized public securities wouldn’t get him to his goals fast enough.

Taylor discovered real estate syndications, where multiple investors pool their money to buy larger assets like apartment complexes. This appealed to him more than trading individual stocks since real estate allowed him to take an active role in improving the assets.

“With real estate, we can take the reins of our investment, take control, and forcibly add value.”

He started out as a limited partner, passively investing in other people’s deals to learn the business. But Taylor knew he wanted to be actively involved in syndications as part of the general partnership.

Making the Leap to General Partner

Jumping to the general partner side was not quick or easy for Taylor. It took years of perseverance and putting the pieces together before he was able to become a part of a deal as one of the general partners.

Once Taylor had some general partner experience under his belt, he realized his favorite part was working with investors. He enjoyed educating people about syndications and raising capital more than other aspects like asset management.

Taylor decided to focus his business on raising money for apartment deals. But he wanted to do it the right way by getting proper licensing and following securities regulations.

This strategic shift took time as he positioned himself and built relationships. But the hard work paid off, and Taylor was able to start raising significant amounts of capital.

Getting Time Back with Virtual Assistants

In the early days, Taylor handled everything in his business himself. He spent hours editing his podcast, writing newsletters, and participating in online forums. Reading the book Who, Not How by Dan Sullivan provided a shift in his mindset.

Taylor realized outsourcing repetitive tasks was key to scaling his business. On the advice of other successful real estate investors, he started hiring virtual assistants.

It was bumpy at first. Taylor paid too little and expected his VAs to be robots working for pennies. But once he started treating them like real team members, it made a big difference. 

“I wasn’t using virtual assistants – I was hiring them.”

He also learned to:

  • Pay higher rates to get knowledgeable, professional VAs
  • Give them enough hours to earn a good living
  • Provide training and clear expectations
  • Have them give a simple daily report on progress

Outsourcing repetitive tasks gave Taylor more time to focus on his strengths like podcasting and raising capital.

Content Marketing Brings in the Best Investors

According to Taylor, his content marketing with his podcast generates more qualified investor leads than anything else he’s tried. He believes it works so well because:

  • Listeners get to know him by hearing his voice for hours per week
  • The educational content builds trust and credibility
  • It initiates a relationship that feels less “salesy” at first

Taylor tried actively participating in online real estate forums early on. But he found this didn’t convert at the same rate as his podcast and other content.

Lead generation aside, Taylor also enjoys creating content and views it as time invested, not time spent. This mindset shift helps him stay focused on producing content that serves his audience rather than just growing his business.

Vetting Operators Thoroughly Mitigates Risk

Once he started sponsoring deals, Taylor needed to find credible operators to partner with. He vets potential partners extensively based on criteria like:

  • Their track record with similar deals
  • Experience in the specific market
  • Whether they’ve invested personally in the deals
  • Background research and references

Taylor also believes the operator’s financial situation matters. He prefers working with experienced teams who syndicate because they’re passionate about real estate – not because they’re desperate to close deals.

Vetting operators this closely gives him confidence he’s working with the best.

Key Takeaways

Taylor Loht’s journey proves that with consistent effort, savvy time management, and persistence, raising capital for passive real estate investing is achievable.

Here are some key tips from Taylor’s experience:

  • Make time for content creation like podcasts and blogging to establish trust and credibility with potential investors.
  • Don’t be afraid to delegate tasks that don’t require your expertise. Hiring and training virtual assistants liberates your time.
  • Thoroughly vet any operators you plan to partner with on syndications to reduce risk. An operator’s track record and financial situation matter.
  • Be patient and persistent. It takes time to gain experience, build your personal brand, and create a fundraising business.
  • Maintain high ethics and follow regulations when raising capital. Your reputation is everything in this business.

Taylor’s story proves that with the right system, even busy professionals can achieve financial freedom through syndication investing.

Watch and Listen to the Full Interview

Want to hear more of Taylor’s insights? Listen to our full interview with him here.

Learn more about how to passively invest in real estate syndications by downloading our FREE Passive Investor Toolkit.